The Fast Moving Consumer Goods (FMCG) market is a notoriously difficult market to master, as many of you may know or have experience of.
Research suggests that consumers are most likely to switch brands in the FMCG category, meaning it’s even harder to retain loyal customers. With consumers switching brands via an unpredictable thought process, making brand loyalty a thing of the past, this has inevitably made the importance of capturing and engaging your target audience more important than ever.
Labels not only offer information about you product, but serve as a valuable marketing tool to sell your products and promote your brand.
We have some tips on how to make your bottled drinks labels stand out.
1) Attract attention
Packaging and labelling is essential in helping attract attention to your product. Different colours, fonts and images can help draw your customer’s eye to your product. By distinguishing your product with unique, stand out bottled drinks labels, you can stand out from competitors and reinforce your brand. Using distinctive and easily recognisable branding provides a reference point for satisfied customers to continue to buy your products.
2) USP – Unique Selling Point
Your bottled drinks labels need to clearly highlight that your product is unique. By making your USP instantly visible and easily recognisable to your customers you are offering them a reason to choose you over your competitors.
3) Representing your brand
Finally, you have to do all this whilst continuing to represent your brand. When designing and creating a bottled drinks label, you need to make sure that it fits with your brand values.
Getting all this information onto one bottled drinks label can seem daunting, but if your USP tells customers exactly why they should choose you and you provide consistent branding you’re well on your way to cracking the FMCG market.
At LabelsPlus we have over 20 years’ experience supplying high quality, custom labels to suit your bottled drinks label requirements. Using the latest printing technology and high quality inks, we create clean and sharp images, with vibrant colours to help get your products noticed.
We’re certain we can find the right solution for your bottled drinks labels.
To find out more about how LabelsPlus can help your business, call us on +44 (0) 1663 736250.