The UK’s first online candle customisation business burns bright with help from LabelsPlus.

Wax Concept offers a range of premium British hand-poured luxury scented candles made from the highest quality mineral and vegetable wax. The business, brought to life by Clive Rubenstien, combines the artistry of conventional candle making with leading edge design and production techniques. It is the first UK based website where customers can create their own candles – choosing fragrance, wax, glass and lid in line according to individual preferences.

Wax Concept also provides a specialist range creation service for corporate customers.

Challenge

Following two and a half years of research and product development, in April 2017 Wax Concept launched an initial range of 21 candles in a range of fragrances, colours and glassware.

To ensure the product’s high end positioning, business owner Clive Rubenstien needed a label supplier that could offer a metallic, foil-effect label in a range of colours. He would need short runs of between 50 and 200 labels initially but expected demand to quickly increase. As a new business, it was important to keep costs low without compromising on quality.

Solution

Following an extensive online search, Clive contacted LabelsPlus and was impressed by the team’s enthusiasm and willingness to go the extra mile to supply the labels he needed.

“This was a new venture for me and it was reassuring to speak to a supplier who understood my requirements and the cost implications of each option. They proactively helped me find the right product for my needs.”

Ruth Acworth Sales Manager at LabelsPlus explained that the traditional way to make a chrome-effect label, involved making a printing plate for each label ‘sort’. Given the number of combinations, customers could choose from to create their candles, this method would require the creation of more than 70 plates and would be prohibitively expensive.

Instead, Ruth recommended a digitally printed silver polypropylene label which would achieve the shiny effect Wax Concept wanted for the ‘W’ on the label at a fraction of the price. She also recommended a spot matt varnish to achieve the satin background effect required to give the product its premium look and feel. Clive agreed and placed an order for 4,000 labels in 76 different styles.

“When you’re planning a new business, you think of labels as a small detail but in our case getting them right was critical. The team at LabelsPlus genuinely wanted to help us succeed.”

LabelsPlus also supplied product warning labels and ensured all labels were wax resistant and easy to apply by hand.

Wax Concept received a number of orders prior to its official launch and the business continues to thrive. The flexibility of the digital label printing process means that LabelsPlus can quickly and easily meet its growing label requirements and cater for the addition of products to the range in future.

This was a new venture for me and it was reassuring to speak to a supplier who understood my requirements and the cost implications of each option. They proactively helped me find the right product for my needs.