The Advantages of using Printed Packaging Tape

Printed packaging tape is a great way to keep your parcels secure whilst reinforcing your brand image. Commonly used by large e-commerce retailers such as Amazon, Hello Fresh and even Burger King, custom packaging tapes give your packages a unique and superior feel.

Your custom tape can contain more than just your brand logo and colours, with extra handling information such as “handle with care” or “fragile” incorporated within the tape’s design.

Advantages of using printed packing tape

1. It’s a cheap way to advertise your company and make your product stand out from the crowd. Your merchandise is easy to spot within warehouses, offices and homes when boxes with your tape on are running low. This helps to generate timely repeat customer sales.

2. Personalised packaging tape is a secure way to seal your boxes and at the same time, it’s advertising your company. By securing your delivery boxes you can deter theft during the delivery process. Custom packing tape can also be tamper-evident, making it easier to identify if the parcel has been tampered with. 

3. Lost consignments are significantly reduced by courier companies when packages have branded company tapes on them.

4. Custom packaging tapes are available in a wide variety of designs, widths and lengths. We can print up to 4 colours to your packaging tapes allowing for vibrant and eye-catching branding and messaging.

5. Product Identification is another key advantage of using custom tapes for your products. If you use a slightly different design across your products, this can aid in the warehousing and dispatch process.

6. Handling instructions such as “fragile” or “heavy” can be incorporated into your design and taped directly to your box. This saves the need to purchase and apply separate packing stickers.

7. By using printed packaging tape, you don’t need to invest in expensive custom packaging. Plain cardboard boxes with branded tapes are just as recognisable and far more cost-effective.

8. Printed packaging tape reinforces trust in your brand. When a package is delivered, the customer knows exactly who it has come from and is seen as a seal of approval.

Please call 01663 736 250 for a printed packing tape quote from a member of our friendly and professional sales team who will be happy to help.